Alter Ego Italy Fast Color 10' | 100ml, Various Colours Colour:7/37 Specially formulated to reduce brassy

Specially formulated to reduce brassy yellow tones in blonde and grey hair without the use of toxic dyes

and 6mm) for customizable trimming

No flaking

Excellent before deep conditioning

Provides a natural-looking finish

Alter Ego Italy Fast Color 10' | 100ml, Various Colours Colour:7/37 Specially formulated to reduce brassyRapid Colour Performance for Time Efficient Services Delivers reliable, high definition colour results in a reduced processing time, making it ideal for fast paced salon environments. Designed for efficient grey coverage and tonal accuracy, it supports consistent outcomes while helping maintain shine and fibre condition. Perfect for express services, it enables colourists to achieve professional results with greater time efficiency. Fast 10 minute